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March 15, 2005  |  Paul Thurrott, Keith Furman  |  Getting Connected
Apple Goes Blue

Apple Computer has picked its side in the Blu-ray-versus-HD-DVD format war. The company announced that it has joined the Blu-ray Associations Board of Directors and will work with the consortium to help market the format. The Cupertino-based iPod creator (oh, and they still make computers, too) plans on adding support for the format in its upcoming Macintosh products. With new releases of its iMovie and Final Cut products, Apple recently began a strong push toward convincing users to adopt high-definition (HD) video. The Blu-ray format supports up to 50GB of storage and will compete with the HD-DVD format to become the standard next-generation disc storage format. Unlike HD-DVD, Blu-ray doesn't offer backward-compatibility with today's DVDs, although it does offer more storage. Apple joins other companies—including Dell, HP. and Panasonic—in supporting Blu-ray. Apple's popularity with creative professionals should help give the format an edge over rival HD-DVD, but we haven't heard the last in the format battle, which is expected to continue for at least the next few years.

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Apple always had the ability to make smart business decisions. That's why it's still around a quarter of a century after it's founding. Going Blu-Ray is another smart move.

Remember Beta vs. VHS? What decided that battle was the extra capacity of VHS, not the superior quality of Beta. In this case, Blu-ray wins on both capacity and quality. With content providers split, it will be the consumers calling the shots.

Backward compatibility with regular DVDs can be bolted on to any recorder. And you'll probably see second generation blue laser recorders handle both formats anyway. It's really more a matter of firmware than hardware, after all.

In the meanwhile, look to Blu-ray to capture the market while HD-DVD is a poor second.

Gary Dale -March 16, 2005



It's good to see more support for Blu-Ray. We need the capacity for full length movies at 1080p with extras. 1080p will be needed to differentiate broadcast vs disc based movies. Fewer people will buy any discs if they can just record and burn their own unless there is value, like higher quality. I also agree that these boxes will probably support current DVD playback.

John Voss -March 16, 2005



Blue Ray will win the format war for one simple reason, games. All the games producers are in the Blue Ray camp. When the Sony PS3 and Microsoft X4?(bigger than 3)box come out Blue Ray players will be in 10 million houses within a month.

1080p chips are coming out from TI and JVC among others for front and rear projectors. It would be nice to have a disc that would make those projectors look their best and you can bet Sony will have one out.

Computer manufacturers just look for capacity, Blue Ray wins there.

The disc manufacturers and some content owners prefer HD DVD but it just doesn't offer as much convergence as Blue Ray.

Scott Churchill -March 16, 2005



Apple Computer is the best company on the planet!

conrizzad -June 13, 2005



MS sides with Toshiba on HD dvd...

it's them against, pretty much every tech company under the sun, including, Dell and ... Phillips and SOny and Apple.. etc etc etc

Hmmmm..

Is this the first sign of MS moving in on the OEM's turf? Partnering with Hitachi on computers??

mike -June 29, 2005


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