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February 18, 2004  |  Paul Thurrott, Keith Furman  |  News
I Always Feel Like ... Somebody's Watching Me

When Janet Jackson infamously revealed her right breast during the Super Bowl half-time show a few weeks back, the event quickly became the most rewatched event in TV history, according to TiVo, makers of the popular eponymous digital video recorder (DVR). But how would they know that? Apparently, the company is watching everything its subscribers do with the devices, causing consumer watchdogs to raise concerns that TiVo is violating its users' privacy. "I can understand people's concerns," TiVo spokesman Scott Sutherland said in response to these concerns. "But when weighted against reality, they are unfounded." Interesting response, Scott. But the reality is that most people don't like to be watched. While they're watching. Or something.

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Troubling, yes. Surprising, no. Moreover, back in June of 2003, TiVo announced it would sell its user viewing habit information to advertisers. Make that, "I always feel like somebody's marketing to me."

Kezia -February 18, 2004



It is not only not surprising, the TiVo paradigm requires this. That is the way that they build their customized recommendation; by learning what you watch.

Stan -February 18, 2004



Everyone is blowing this whole TiVo privacy issue out of whack. What are you afraid of? That some company knows you watch the Spice Channel seven days per week? Who cares??

Don't be surprised if one day TiVo is bought out by the people that handle the Neilson ratings. From what I understand, the NMRG already purchases user data from TiVo. Since the standard Neilson ratings system doesn't take time-shifting into account, purchasing TiVo would be the natural evolution of their studies into our television habits and would be a quick and easy way of getting Neilson boxes into millions of homes.

Todd -February 18, 2004



Everyone is blowing this whole TiVo privacy issue out of whack. What are you afraid of? That some company knows you watch the Spice channel 7 days per week? Who cares??

Don't be surprised if one day TiVo is bought out by the people that handle the Neilson ratings. From what I understand, the NMRG already purchases user data from TiVo. Since the standard Neilson ratings system doesn't take time-shifting into account, purchasing TiVo would be the natural evolution of their studies into our television habits and would be a quick and easy way to get Neilson boxes into millions of homes.

Todd -February 18, 2004



I now have lived to see the day when privacy has become an afterthought and freedom is scorned. So natural now to say so what ....sad. Perhaps the road to bar-coding everyone is closer than ever.

Donald -February 18, 2004



It seems these days we have a hard time buying a product that just does what we want it to do, in this case, record TV shows. In their product advertising, does TiVo place as much emphasis on what their product does for them as on what it can do for us? I don't think so. That's a 'gotcha' we find out after we get the product home.

Marie -February 19, 2004



All I want to be able to do is watch a television show without marketers invading my privacy ever 5 minutes. I used to be able to tolerate watching a half hour show - not any more. The fevered frenzy with which marketers try to invade our minds has finally pushed too far. This "consumer" now turns off the television, reads books and listens to NPR. There should be a National Public Television channel as well.

Dee -February 19, 2004



I had been considering getting TIVO - too bad (for them). Privacy seems to mean nothing anymore. One of the main reasons that I had considered getting TIVO was gain control of my TV and what/when I watch, not to have someone analyze my TV viewing habbits and then have the gall to try to sell me something. As consumers we have tremendous power over companies policies by refusing to purchase products that don't meet our needs. Ed

Ed Hammond -February 19, 2004



You have to first agree to be watched. Do you bother trying to contact these companies yourself and verify your story? Not to mention it's aggregate data, not specific user data.

From the Tivo website: "TiVo’s audience measurement analysis is based on aggregated data from a sample of 20,000 anonymous TiVo households."

Do some research before you spout off.

IhateMS -February 19, 2004



I bought a Panasonic HDR - no monthly payments, no Big Brother keeping track of what I watch. I know how to program my HDR, so I don't need anything suggesting programs for me. Not everything needs to be super-convient. Privacy means not having to reveal anything I don't wish to reveal.

Dave -February 20, 2004



Duh!! If you don't want them watching you, don't buy the product!

todd -February 25, 2004



Dee, I think your idea about "NATIONAL PUBLIC TELEVISION" is GREAT. In order to sound like a real network, instead of using your name, which abbreviates to NPT, (which is the name of a preganancy test, isn't it?) I'd call it PUBLIC BROADCASTING SERVICE, PBS, and it would sound like CBS. Maybe people would get confused by the to and end up watching PBS instead of CBS. Hey, maybe you and I are on to something!

Eric -February 26, 2004



The concern is that the technology allows them to monitor us. Consent is required now but how do we know if it is being honored or if consent won't be required in the future. The information is available. It can then be resourced by Government. They can see who is watching "subversive" or political shows (they already monitor our library lending.) This infomation can be stored on file and may be used against you in the future. You might find yourself being designated as a risk without ever knowing how or why. Just for the books you read and the shows you watch. How is this blowing out of proportion? And if you don't choose TiVo is there a choice on the market? Freedoms are lost piece by piece. Invasion of privacy needs to be resisted however it appears because the process doesn't stop. Who is to say we won't have an evan more invasive and unconstitutional administration in the future?

James -October 19, 2004



gay people

billy bob -April 25, 2005


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